If you collect customer feedback using a 5-star rating system, you can still calculate an NPS-like score by converting the 5-star ratings into the traditional NPS categories (Promoters, Passives, and Detractors). Here’s a common way to map 5-star ratings to NPS categories:
- Promoters: 5-star ratings
- Passives: 4-star ratings
- Detractors: 1-star, 2-star, and 3-star ratings
Once you've categorised the responses, you can calculate the NPS using the same method as before. Here’s the step-by-step process:
- Survey your customers: Collect the 5-star ratings from your customers.
- Categorise the responses:
- Promoters: Count the number of 5-star ratings.
- Passives: Count the number of 4-star ratings.
- Detractors: Count the number of 1-star, 2-star, and 3-star ratings.
- Calculate the percentage of each group:
- Promoter Percentage = (Number of Promoters / Total Number of Respondents) * 100
- Detractor Percentage = (Number of Detractors / Total Number of Respondents) * 100
- Calculate the NPS:
- NPS = Promoter Percentage - Detractor Percentage
Here’s an example:
- Suppose you have received 100 ratings:
- 40 customers gave a 5-star rating.
- 30 customers gave a 4-star rating.
- 30 customers gave a 1-star, 2-star, or 3-star rating.
Calculate the percentages:
- Promoter Percentage = (40 / 100) * 100 = 40%
- Detractor Percentage = (30 / 100) * 100 = 30%
Finally, calculate the NPS:
Your NPS would be 10.
This method provides a way to translate a 5-star rating system into the NPS framework, allowing you to leverage the insights from NPS even if you use a different feedback collection method.