| QUESTION | ANSWER | |
|---|---|---|
| 1. | Who’s it for? | |
| 2. | What’s it for? | |
| 3. | What is the worldview of the audience you’re seeking to reach? | |
| 4. | What story will you tell? Is it true? | |
| 5. | What change are you seeking to make? | |
| 6. | How will it change their status? | |
| 7. | How will you reach the early adopters? | |
| 8. | What will they tell their friends? | |
| 9. | Where’s the network effect that will propel this forward? | |
| 10. | What asset are you building? |